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Social Media Marketing

Our SEO analysts are experts in social media marketing. They understand the importance of having your brand advertised across Facebook, Twitter, LinkedIn, Foursquare, Pinterest, and other invaluable social media platforms. This will boost brand awareness and drive more visitors to your website. This also will provide important inbound links to your site which will increase your website’s SEO presence.

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Importance of Social Media Marketing

Brand Recognition

Every chance you get to advertise your content and increase visibility for your brand is invaluable. Social media networks are just new avenues for you to voice your brand and business. Utilizing this properly will make it easier for new customers to find you on the web and makes you recognizable for your existing customer base. For example, a frequent Facebook user could hear about your business for the first time after discovering it upon someone’s newsfeed or wall. Or a current customer might become better acquainted with our brand after discovering it on various social media platforms.

Brand Loyalty

Websites who engage on social media channels enjoy higher loyalty from their customers. Businesses should take advantage of the free tools social media gives them to engage and connect with their audience. A strategic social media plan could proved to be influential in turning your consumers into being brand loyal. A study was done that showed 53% of Americans who follow brands in social media are more loyal to those brands.

Opportunities to Convert

Every post you make on a social media website is an opportunity to convert customers to clients. When you build a following of people that support your business model, you’ll simultaneously have access to new customers, recent customers, old customers, and you will be able to interact and communicate with them. Every time you create a blog post, image, video, or comment is another chance you get to share with someone your business and potentially convert them to a lifelong customer. Not every interaction will convert someone to a client, but it is one step closer to eventual conversion.

High Conversion Rates

Social media marketing creates higher conversion rates by turning visitors into customers in a few different ways. First, is the humanization element; the face that brands become more humanized by interacting in social media channels. Social media is a place where businesses can act like people do, and this is important for people to make a connection with your brand. Also, studies have shown that social media has a 100% higher close rate than other outbound marketing tactics. A higher number of social media followers tends to improve trust and credibility of your company, representing social proof. Simply put, building your followers and audience on the major social media platforms will improve your conversion rates on your website.

Lower Your Marketing Budget

Businesses spend big bucks on marketing every year. Wouldn’t it be nice to lower these costs but still get the same, if not better return on your investment. If you can put one hour a day to developing your content on the social media platforms, you can start seeing the results of your efforts. Companies invest thousands of dollars into elaborate marketing plans every year. Now you can have your own marketing platform right at your fingertips at little to no cost to you. But if you do decide you want to do some paid advertising on the social media sites it if often very cheap. Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.

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