Pay per click marketing is one of the most effective ways to advertise by increasing relevant traffic to your website through paid search engine advertising. Pay per click allows you to take advantage of existing demand for your company’s product and services, pay only for relevant traffic and people that click on your site, limit by geography, days of the week, time-of-day, keywords, etc. With well written ad copy, gain high-quality leads that convert to lifelong customers.
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be made.
You can keep your costs in line by adhering to any budget that you set. If you limit your campaign to $100 dollars a day, then your ads will stop being delivered as soon as you hit your daily limit and then resume again the next day. This also ensures that you are only paying for actual results.
One of the terrific things about Pay Per Click is that you can immediately monitor your results. This gives you the opportunity to experiment with different advertisements, keywords, and landing pages. This also gives you the opportunity to quickly end poorly performing campaigns to enhance the ones that work best for you.
Since both Google and Yahoo, along with their network partners, reach the vast majority of internet users, placing a PPC ad on one of those engines will ensure your site is getting out there – and we’re talking Nome, Alaska, out-there.
In general, search engines don’t charge anything to insert a PPC ad. There’s no fee to set up an account and you only pay for each time someone actually clicks on your ad. It’s like joining a gym but only paying for each pound that you lose. Who wouldn’t go for that?
Tailor your budget based on the sales goals your company has and how aggressive you would like to be with your advertising. This keeps you from wandering over your budget limit and getting in over your head.
If your business is comprised of three people in a basement office, you can still compete with national companies and chains.
With PPC ads you get top placement right away. Which means you will get results more quickly than with organic SEO methods.
Target specific geographic locations by placing your ad campaign wherever you would like.
If you have a brand new website, you are new to the business, or you just want people to know who you are, PPC is for you. PPC ads are placed at the top and right side of the search engine results. How awesome is that!